Brochure

Brochure

Physical media gets noticed. Handing somebody a brochure is far more effective than any banner ad. Even though many pamphlets end up pockets, they are often found later, and generate sales. An image on a computer screen is often forgotten; a brochure stays longer, and may generate sales on the third or fourth view.

Brochures give the reader more information that the poster, but not the entire range of products and services like the catalogue. They are great for letting people know that your company is there, encouraging people to remember you when your services are needed.

Catalogue

Catalogue

Catalogues are old school, but they are retained by modern sales groups, even as their role has changed. Where catalogues were once the medium used by earlier generations for ordering goods that are now the print media that drives consumers to the internet, or maybe a physical store.

We know there is often an extensive list of products on the company website, but a physical catalogue seems to work a different way. Customers still enjoy the experience of browsing through a catalogue. The process is relaxing, and a relaxed customer is in a good position to welcome new ideas and buy products. Catalogues show customers items they weren’t necessarily looking for, along with items that they realize would prove useful. Don’t underestimate the influence of a solid, glossy catalogue in a client’s hands.

Flyer

Flyer

This works a little like a poster; you need to work with a bold image that immediately captures attention. But like a brochure a flyer can be handed out to the public, put on bulletin boards, left on refrigerators … etc. Flyers can contain a little more information than a poster; people will look more closely at something physically in their hand. But they still have to be fairly brief. Yet flyers can be produced in great numbers with minimal cost. Flyers can be cheap and effective advertising.

Very few companies exist entirely online. Physical media seems to have retained a significant place for promoting businesses, old and new. Even those who are not Luddites intuitively sense there is something appealing in Printed catalogues and pamphlets. A fine printed menu will portray a restaurant’s food better than any other option.

There are several forms of physical advertising media. At least some of these will prove beneficial for a business. Decent printed advertising media is relatively inexpensive and effective when utilized well.

Poster

Poster

A poster is a short but effective grab at the audience’s attention. It has to be bold, but not intricate; it has to work quickly with minimal elements. Posters work well with slogans, which must also be bold and brief.

Posters are different to the net. People search the net, and tend to be exposed only to matters related to the search. Even paid advertisements work through the prior history of the browser. Posters, in the other hand, are on public display. They are seen by those not necessarily looking for them, and this is a large audience. Any advertising in and around public transport gets a great deal of exposure.