Modern billboards include the classic roadside signs, but now also include advertising on and around transport and other many variations. They work best with a brief message and a strong visual design. The right picture, the right logo with the right slogan, and the world see who you company is at a glance.
Billboards make a big and bold statement. They are effective in many situations.
Transit (bus and tram) advertising
Buses and trams constantly tour our cities. They take the advertising with them and get the message to a lot of people. And it’s not just the passengers, but all the people who see a bus and trams. What better way to get word out for you company than having it constantly touring the city?
Rail (train and station) advertising
Passengers tend to catch the same train on the same route for most of the week. Billboard advertising is something they are constantly exposed to. Companies who advertise this way become part of our everyday experience. Billboards quickly make a company part of the culture we experience. Advertising on train billboards quickly establishes a brand with a sizable audience.
Millions of passengers travel through airports each year, and spend a lot of time either waiting or moving through cues and transit lanes. Billboard advertising has a captive audience here. It is especially effective for the tourist and business classes who inevitably use these services. A billboard at the airports tells incoming passengers about your business the moment they arrive in the country. Grab your audience‘s attention with airport advertising.